Rachel Gordon, Personally Rachel Group
Tell us a little bit about yourself! Origins, hobbies, all the good stuff! (This will help us formulate a short backgrounder leading up to the questionnaire.)
I love all things HGTV + home, Target and Marshalls are my favorite stress relievers, I enjoy style, and love to laugh. I'm from Philadelphia, went to school in NYC and currently reside in LA. Huge foodie and wanderlust, I want it all
Sum up your current mood in a Beyonce lyric!
I may be young but I'm ready!
What is your current position and what steps did you take to get there?
Director/CEO of Personally Rachel Group. Identifying and utilizing mentors and resources, self-networking, interning, tapping into social media audience, and never taking no or settling.
Take us behind the scenes, how is (your company) structured?
For a long time, it was just me. I brought on an intern from my school who elevated to assistant, to coordinator, to manager of operations. So I have Claud as my MOP for the company, an assistant/coordinator in LA, a coordinator in NY and two interns. We're on-boarding a few more! It really is a group effort for each client. I do my best to give the girls as much responsibility as they can handle and desire. I also actively seek out clients and opportunities that are directly in line with what they want to do.
What are three tips you’d give to your 20 year old self?
1) Stop sweating people more than they're sweating you - they aren't contributing to your life's vision.
2) Not every step in your journey is comfortable.
3) Step back and be self-aware through the highs and the lows.
A lot of career women struggle with finding balance. How do you manage your work/life balance?
It's still something I am perfecting. It's hard because I still currently have a day job, which is work but there's a different type of work - that is my passion. I have to remind myself there's only 24 hours in a day and to take a moment to allow myself to just go to Target on Saturday morning and not stress about what emails I'm missing.
PR is a field that can be stressful and full of rejection, how do you stay motivated?
I vent. It's dangerous to hold things in. I vent to my friends, I get my mom's POV (she is like the wisest person I know) and I get my dad's because they think very differently. It's important to have a variety of perspectives.
No two days are alike! What do your days usually consist of?
Usually I wake up at 6:00am, try to pray, read my emails, then texts, check socials - update them as needed. I head to the office (my drives to and from work usually consists of calls for PRG) I get to the office a little earlier than needed around 8am, send out the task list and updates for PRG to the team who are on east coast time. I'm constantly taking PRG calls and business throughout the day as needed, then leave the office around 5:30pm. We'll have our weekly PRG calls on Tuesday, then I run home and get to work. My dinners are usually quick unless I'm meeting a client or someone for drinks. I try to cut myself off by 10pm because I like to be sleep by 11pm.
What's the biggest challenge facing communicators right now?
Breaking through the cluttered space and maintaining individuality while remaining authentic to one's brand voice.
How do you stay on top of industry trends?
Twitter honestly lol in addition to reading classic publications online - Forbes, Adweek etc.
What has been the most meaningful moment in your career thus far?
The most meaningful is ever evolving. I continuously have pinch me moments, especially since my move - where people admire my work or put me on and it is so humbling.